About the author

Michael Rosen

Most of my business life has been spent as a V.P. Ad Agency Creative Director. Now I am shifting gears to writing what fills my heart instead of what fills my wallet.

I started as a young Art Director who loved words. So, when I was searching for conceptual advertising ideas, I would always start by creating a sales message or headline, which would then excite my visual imagination.

My first big break was working for a Madison Avenue Ad Agency President who attended Seminary College where he studied to become a priest. He could speak and read Latin and had a dictionary-like vocabulary. His words could be great weapons or a symphony of music to my ears. Under his tutelage I won almost every advertising award the field offered.

However, with the advent of the internet, digital communications became king, allowing more efficient ways to reach and influence an audience. At the same time, visual tools became commodities, and the ability to write, influence, and communicate became the measure of my success.